WealthAdvo ("we," "us," or "our") is committed to safeguarding the privacy of individuals who visit our website at wealthadvo.com and use our financial readiness assessment services. This Privacy Policy explains how we collect, use, store, and share your information when you interact with our platform.

By accessing or using wealthadvo.com, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the site and services.

1. Company Information

WealthAdvo is a corporation providing financial readiness self-assessment services. Our principal place of business is 750 W Hampden Ave, Englewood, CO 80110. For privacy-related inquiries, contact us by phone at (888) 791-6299 or by email at support@wealthadvo.com.

2. Information We Collect

We collect information in the following categories:

•  Self-Reported Financial Information: When you complete the Readiness Score assessment, you provide self-reported data about income ranges, savings categories, debt levels, insurance coverage, and retirement planning. These are ranges and categories—we do not collect exact account balances, account numbers, or financial institution credentials.

•  Account Information: If you create an account, we collect your name, email address, and login credentials for the purpose of saving your results and enabling progress tracking.

•  Device and Usage Data: We automatically collect certain technical information when you visit our site, including IP address, browser type, operating system, referring URLs, pages visited, and time spent on the platform.

•  Communication Data: When you contact us via email, phone, or through the website, we retain records of the correspondence including your name, contact information, and the content of your message.

3. How We Use Your Information

We use your information for the following purposes:

•  To generate your Readiness Score, dimension breakdowns, and action-item recommendations based on your self-reported inputs.

•  To create and manage your user account if you choose to register.

•  To provide quarterly reassessments and progress tracking for WealthAdvo Pro subscribers.

•  To produce anonymized, aggregated peer benchmarks (no individual data is identifiable in benchmark outputs).

•  To respond to your support inquiries and communicate with you regarding your account.

•  To send account-related SMS notifications you have opted into, such as reassessment-complete alerts, action-item reminders, security codes, and billing notices.

•  To maintain, improve, and secure our platform and services.

•  To comply with legal obligations and enforce our Terms of Service.

4. SMS Data Sharing and Privacy

When you opt in to receive SMS account notifications from WealthAdvo, we collect your mobile phone number and maintain records of messages sent. The following data-sharing restrictions apply specifically to our SMS messaging program:

•  We do not sell, rent, lease, or share your phone number or any SMS opt-in data with third parties for their marketing or promotional purposes.

•  Your SMS consent and phone number are not shared with or disclosed to any third parties or affiliates for purposes unrelated to delivering the account notifications you requested.

•  SMS data, including phone numbers, opt-in status, and message history, is used exclusively for the purpose of delivering account-related notifications you have consented to receive.

•  Third-party service providers who assist in delivering SMS messages on our behalf are contractually prohibited from using your data for any purpose other than message delivery.

This commitment applies regardless of any other data-sharing provisions described in this Privacy Policy. Your SMS data receives this heightened level of protection at all times.

5. Data Sharing and Disclosure

Outside of the SMS-specific restrictions above, we may share your information only under the following circumstances:

•  Service Providers: We engage trusted third-party vendors who perform services on our behalf, such as hosting, analytics, and email delivery. These providers access your data only as necessary to perform their functions and are obligated to protect it.

•  Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or enforceable governmental request.

•  Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections described herein.

•  Aggregated Data: We may share anonymized, aggregated data that cannot be used to identify any individual. This data may be used for research, analysis, or reporting purposes.

WealthAdvo does not sell your personal information. We do not display advertisements on our platform and do not share your data with advertisers.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience on our platform. These may include:

•  Essential Cookies: Required for core site functionality, including session management and account authentication.

•  Analytics Cookies: Used to understand how visitors interact with our site so we can improve the user experience. These cookies collect data in an anonymized form.

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect the functionality of certain features.

7. Data Security

We implement industry-standard administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit, secure storage practices, and access controls limiting employee access to personal data on a need-to-know basis.

While we strive to protect your information, no method of electronic storage or internet transmission is completely secure. We cannot guarantee absolute security of your data.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. If you request account deletion, we will remove your personal data from our active systems within a reasonable timeframe, subject to any legal retention obligations.

Anonymized, aggregated data that cannot identify you may be retained indefinitely for analytical and benchmarking purposes.

9. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information:

•  The right to access the personal information we hold about you.

•  The right to request correction of inaccurate personal information.

•  The right to request deletion of your personal information, subject to legal retention requirements.

•  The right to opt out of SMS notifications at any time by texting STOP to [INSERT SHORT CODE].

•  The right to withdraw consent for data processing where consent is the legal basis.

To exercise any of these rights, please contact us at support@wealthadvo.com or (888) 791-6299. We will respond to your request within the timeframe required by applicable law.

10. Children's Privacy

WealthAdvo is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected personal data from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at support@wealthadvo.com.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make changes, we will post the updated policy on this page. Your continued use of wealthadvo.com following any changes indicates your acceptance of the updated policy. We encourage you to review this page periodically.

12. Contact Information

For questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

•  Company: WealthAdvo

•  Address: 750 W Hampden Ave, Englewood, CO 80110

•  Phone: (888) 791-6299

•  Email: support@wealthadvo.com

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